Attention Accountants! Looking for
Custom Website Design, or even better,
a Website that brings you Clients?
Learn How to Create a Website that Converts!
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Free Video Inside
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Free Video Inside
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Free Video Inside
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Accountant Website Design that Gets Results!
There are 3 requirements in making an accountant website successful. If you really want your accounting firm to be successful online, then it's critical that you have all 3 parts built into your website. The first requirement is to have a custom design. We'll talk more about the design for your Website in a moment.
The second requirement is for your website to have a Strategy for Conversion. The third requirement is that you integrate Marketing throughout your website. These 3 elements combine, to build what I call, a Website that Converts. In terms of your accounting firm, this means that your website will bring in more clients who are looking for help in filing their taxes or their bookkeeping.
The problem with far too many websites, is that they were only built to look good. There is a name for a website that looks good, but does nothing else... it's called an Online Brochure. Now, an online brochure for an accountant is better than nothing, but the only people that are going to be looking at it, are those who are already your clients.
You do want your website to look professional and impressive, but this is just the beginning. Your website can do incredible things for your business, and it can all be automated. Instead of thinking of your website as a basic marketing piece like a brochure or business card, think of it, as if you were opening up a second location for your accounting firm, but with some advantages. For example, with a brick and mortar business, the location plays a huge part in your success, and needs to be determined well before you can open your doors for business.
Your website is no different. It can appear on the main streets of Google where there is lots of targeted traffic, or in the rural parts of Google that get no traffic. With the proper strategy, it can get quite exciting, as your one website will begin appearing in multiple high traffic locations on Google.
Another advantage is that your website can have multiple entrances. A brochure type website will have everyone enter the website through the home page, that has a generic message for everyone. A website that converts, will have many different entrances, or landing pages, depending on what people need and are searching for. For example: Imagine your accounting business was in Denver, and a business owner in Denver needs help with his payroll. In Google, he does a search for "Payroll Services" or how about this, "Payroll Processing." Right there on the front page of Google, they see a link to your website with the title, "Most Trusted Payroll Processing in Denver." When they click on the link, they go straight to your page about Payroll Processing, and see pictures and video of you and your staff helping people with their payroll. They would find testimonials of clients who have used this service, and they would know exactly what to do to obtain your help with their payroll. There is a good chance this person would choose to do business with you.
We will create focused pages like this for all of your services, in your city. This does two amazing things: First, it allows each unique visitor, to have a unique experience, and immediately find what they are looking for. Because people will find so much value in your website, and spend more time on your website, your accounting firm will also move towards the top of Google for more competitive search terms like "accountant" for your entire state.
The visitor experience will be so fine tuned, that you can predict how long they will spend on your website, what pages they view, what feelings they have about your firm, and what actions they take before they leave. Your website will create leads automatically. It will bring new clients to your firm automatically. And your website will provide ongoing marketing and communication to your clients automatically. The fun part is, each client will love you for it!
I started Wallaby Web Design so I could share my system with other small business owners, to help them have a lot more success online. Our 16 Step, Wallaby Website System, can take any successful business, and multiply their success, online.
If you look hard enough, you can find a few good design companies. With more effort, you should be able to find one that is priced right. But when you begin weighing your options with strategy and marketing for your website, you'll soon find that small businesses are intentionally being ignored. In fact, most small business owners don't even know these services exist, because they are only offered to big companies with huge marketing budgets. Fortunate for you, things have changed.
The first time you go through the Wallaby Website System, we take you through all 16 steps. We then continue to make ongoing improvements to your website, and regularly cycle back through steps 9 to 16.
I have prepared 3 free videos to show you more in depth of what goes into a website that converts for your business. In the first video I teach you how to use landing pages, to create a unique experience for each visitor. The knowledge that you gain from this video alone, is being offered by other companies for several thousands of dollars. As you can imagine, they are quite upset with me for making these videos, but it's time for change.
In the second video, I teach you about website strategy, and planning for conversion. You'll learn how to generate leads, how to use auto-responders, and how to create what I call pipelines or funnels in your website. Putting this knowledge to use, will turn your online brochure, into a website that converts for your Accounting Firm.
In the third video I teach about the three essential areas of Search Engine Optimization, that are critical for your website to rank well on Google. You'll also learn what Link Building is, how to build links to your website, and how to connect your SEO with your landing pages and website strategy. There is a lot of noise to sort through about SEO, and this video will help you piece everything together.
It's time to take your firm to the next level online, and I'm excited for the improvement these videos, and the Wallaby Website System, will make in your business. To get instant access to these videos, simply request them in the box to the right, and I'll email them to you.
I'll also give you my contact information so I can answer any questions you have. I will see you in a few moments in the next video.