Why is Search Engine Optimization so important?

Search Engine Optimization or "SEO" is the work involved in getting your website to appear naturally in front of interested customers who are actively searching for your products and services. Consequently, SEO provides the highest long-term return on investment of all online marketing methods. It is simply helping major search engines like Google, Yahoo!, and Bing understand that your website has what people want, and is the most relevant and trusted source for your products and services.
SEO builds credibility and should be part of your long-term marketing strategy, but takes time to achieve natural search results. Over time, your SEO campaign will drive visitors to your new custom website and increase the quality and quantity of leads for your business.

There are 3 parts to SEO

• Optimized Website Structure - This needs to be done while your website is being built.  If your website was not built by us, we are unable to do this part of SEO for you.
• Optimized Website Content - More than just having keywords in your text, you need to create pages perfect for Search Engines.  This is an ongoing process and we provide SEO Content Coaching on a Monthly Basis.
• SEO Link Building - When there are links on other websites out there on the internet, that when clicked, direct people to your website, your website is seen as poplular and trusted.

When you combine all 3 parts of SEO on your website, you get amazing results.  The links on other websites will contain keywords, and link to specific SEO content pages on your website, thus helping that page to rank for that phrase on the search engines. All three parts are included in the Wallaby Website Package. Each part of SEO can be purchased individually as well. Optimized website structure comes as a part of Custom Website Design.  SEO Content Coaching will help you optimize your website content, and SEO Link Building can be purchased in batches of 10 hours per month.

We do Link Building in Batches

We pack an enormous amount of strategy and expertice into each "Batch" of SEO Link Building.  We set up our system in batches to allow our clients to customize their own SEO Link Building Package that best suits the needs of their website and strategy.  The chart below shows the recommended number of batches per month, depending on the level of competition and geography.  1 Batch is recommended for each general category of keywords, that link to a specific SEO Content page on your website.  You may want to do one batch per month, and rotate the focus each month, or you may want to purchase multiple batches each month, that each have a different strategy, and strengthen your website simultaneously in multiple areas.  We understand that some of this may be confusing, so please let us know any questions you have, or anything you don't fully understand. ( This email address is being protected from spambots. You need JavaScript enabled to view it. )

		Each Landing Page or Information Page you are optimizing should have it's own batch of SEO Link Building.  The landing pages targeting more valuable and competitive keywords, will have their assigned batches buidling links to that page month after month.  The information pages, will each rank much faster, and the batches can be rotated every month or so to new information pages. Each Batch includes 10 hours of SEO Link Building.  For multiple page campaigns, you may purchase multiple batches.  For example: If you purchase a campaign of 5 batches per month, this will include 50 hours of link building per month, for 5 pages on your website.		$100/mo.*
		8 Week SEO Coaching Course In order for SEO Link Building to truly benefit your website, you need to have tons of SEO content pages throughout your website. Each page will be a landing page with unique content and a unique purpose.  Following this type of approach, you can expect to need 75 to 90% less link building than otherwise. After completing this SEO Content Coaching Session, you can expect the following: 1. A thorough understanding of SEO and how to get top results for your website. 2. A 12 month roadmap with specific tasks to implement each month on your website. 3. A 12 month roadmap on where to implement your link building each month.		$2400
* Monthly SEO packages are automatically billed on a 30 day billing cycle.  No contract required.  No Setup Fee.

Wallaby's SEO Approach

SEO Review:

• Current Ranking & Traffic
• Competition Analysis

Meticulous Keyword Research

SEO Reports:

• Data Integrated with Google Analytics
• Google Pagerank results
• Regular Reporting of all Ranking and Traffic
• Keyword Ranking Report

SEO Review

It is important to know where your website is now, and where you want it to be in the future. We also need to look at the websites of your competitors so that we know how much work we need to do so your website will compete.

Meticulous Keyword Research

Because every keyword phrase has a different volume of searches per day, and a unique level of competition, it is critical to the process of SEO to be meticulous with keyword research. Doing so allows us to determine which keywords will be the most beneficial to focus on for your website, and ultimately bring you the most results. Our keyword research reports are very detailed, and organized in a way that is extremely helpful.

SEO Reports

Your regular SEO Reports will provide you critical information, such as where you rank on the major search engines, and visually see the improvements that have been made each month. You will know where your main competitors rank and see their SEO results as they change over time. Surprisingly, your report also details everything we have done in your SEO campaign so you can see the many specific things being done to improve your websites rankings.