The Wallaby Website System!

To ensure that our clients have success online, we have developed the Wallaby Website System.

We begin the process by creating a fully Custom Website Design for our clients. This phase typically take about 2 or 3 weeks and the result is a beautiful website that is live for the public, and open for business. This is where most web design companies stop, but we've only just begun.

When we begin the Strategy Phase, we work on the visitor experiece, and the results your website produces for your business. We then transition into the Marketing Phase where we begin implementation of that strategy with things like Landing Pages, Auto-Responders, SEO Link Building, A/B Split Testing, Conversion Analysis, Visitor Analytics, etc.

While this sounds like a lot, we do all the hard parts, and we take it one step at a time. For those of you who want an overview of our 16 Step Wallaby Website System, keep reading.

The 16 Steps of the Wallaby Website System

The first time you go through the Wallaby Website System, we take you through all 16 steps. We then continue to make ongoing improvements to your website, and regularly cycle back through steps 9 to 16. This illustration shows the order of these steps, and what phase they are a part of. Details of each step are provided further down this page.

16-step-system

STEP 1 - SELECT PACKAGE - Select and Purchase the package that will best help you accomplish your business goals. You can compare the benefits of each package on our pricing page.
STEP 2 - PHONE INTERVIEW - Having an Introductory Phone Interview in the beginning ensures we get off on the right foot, and helps shorten the time frame to complete steps 3-8.
STEP 3 - DESIGN INPUT - In order to create the perfect design for your website, we need to know what you want and what you like. The Design Input form will ask you to show examples of other websites that you like, or have features you like. They do not need to have anything to do with your industry. You may like the colors used on a restauran'ts website, but like the layout on an electronics website. Be specific about what you like about each example, and how you want it used in your own website. This step takes 2 or 3 business days. Upon completion you will receive a link to view and comment on your mock-ups, and the instructions to proceed further.
STEP 4 - MOCKUP REVISIONS - While this step is not required, it is highly recommended. In fact, there is no limit to the number of revisions you can request, until the design is approved by you, and we move forward. The more refined your mock-ups are, the better your website will look. While we strongly tout the fact that you don't want an online brochure, we still want your website to look absolutely incredible, so there is no need to hold back.
STEP 5 - DESIGN BUILD - This is where we turn your design into a working website, and set up your basic navigation.
STEP 6 - BASIC CONTENT - In this step you'll provide us all your basic content, such as the information that you want on your home page, your "about us" page, your product pages, your blog, etc. The goal here is to put just enough content on your website so you can make it live for the public, but it in no way should be your finished product. As we get into the coaching steps, we will be creating much more targeted and strategic content, but for now, we are simply creating your online brochure.
STEP 7 - ECOMMERCE & ESSENTIAL SERVICES - This step includes setting up many essential services, such as your shopping cart and merchant account, your email, and many other tools important to your online business.
STEP 8 - WEBSITE STRUCTURE SEO - In this step, we optimize the website structure and set up everything behind the scenes, like meta tags, 404 redirects, search engine friendly URL's, ect., so that Google will like what it sees when it visits.

At this point, your website is live and open for business. Now the real fun begins.

STEP 9 - SUPPORT TICKETS - Support tickets are used for all the miscellaneous stuff on your website. Anything you want done, any strategy you want implemented, any landing page you want created, anything that needs to be fixed, just submit a support ticket.
STEP 10 - STRATEGY INPUT - Now that you have an online brochure, now we begin a more in depth discussion about the goals you have for your website. We will plan how to attract more customers, and develop the strategies to get them to take action.
STEP 11 - KEYWORD RESEARCH - We determine which keywords and phrases are the most valuable, and most realistic to focus on, to get the best results. For most websites, this will only get done once, if ever, but this step should be returned to every month or two, as you launch new strategies and marketing.
STEP 12 - SEO CONTENT PAGES - As common sense as these pages are, they can be the magic of astonishing SEO. SEO Content Pages target information seekers only. They do not include the "about us" page or "contact us" pages, but are specific pages that provide valuable information and content that people will search for on Google. When they find what they were looking for, they will stay a while on your website, thus, proving to Google that your website is valuable.
STEP 13 - LANDING PAGES - These pages target buyers and subscribers, and have a specific outcome planned into each one. Keywords that you want these pages to rank for, typically have higher competition, and will take longer to rank, however, SEO to SEO Content Pages, will strengthen your website and speed this process up.
STEP 14 - AUTO-RESPONDERS - Lead generation is the literally the life blood of internet marketing. The longer you do it, the easier it gets, and the easier it is to bring in new revenue. Auto-responders automate the entire process.
STEP 15 - LINK BUILDING - We build links throughout the internet linking back to your SEO Content Pages, and your Landing Pages, getting them specifically ranked, and creating multiple entrances to your website.
STEP 16 - ANALYSIS & COACHING - This is where you will be amazed. Everything can be tracked online, and everything can be tested. You'll see real time reports, see what's working and what needs to be worked on. We even to A/B Split testing to test for higher conversions. We'll make suggestions to you of steps you can take in the next round of Strategy and Marketing.
GO BACK TO STEP 9 - Now you can take that data and coaching and send in more support tickets for our web team to complete, and begin creating new strategies, conversion funnels, and get even better results next month.